Dollar Tree Annual Report
Annual Report Book
Print
The objective was to take the Dollar Tree’s 2015 Annual Report and add a visual appealing design to capture the attention of investors while making the information easily digestible. The theme for this design was Leaving Your Mark On The Community. Using the pops of color that correlated with Dollar Tree branding, adding spots along with the Dollar Tree logo to accent the books design. Keeping the images monochromatic, leads your eye to focus mainly on the color content throughout the book while still adding visual appeal to information breaks.
Adobe Illustrator used to create illustrated info graphics and Dollar Tree logos.
Adobe Photoshop used to convert photography to monochromatic and enhance clarity.
Adobe InDesign used to layout content for book.
Printed by Blurb.com
